The new launchpad for innovation, the revitalization of the Gateway Center is destined to become the urban hub for business and entertainment. At the foot of Newark Penn Station, Gateway promises to connect people with place, and work with play.
We worked to create a compelling identity and marketing campaign that embraces the vision of the center and help guide and propel a group of underappreciated workplaces (and neighborhood) into a thriving precinct of surprise and delight.
Full case study available upon request.
Work: Identity, Design, Campaign, Copywriting Studio: REA