For over two decades, Mack-Cali has evolved into New Jersey’s leading name in both commercial and residential development. This, combined with an updated mission and strategy focused around place-making, has spurred the need for an online presence better aligned with Mack-Cali’s new vision.
The new brand system is driven by Mack-Cali’s persistent goal to strive for excellence and transcend expectations in every way. A confident voice, bold graphic shapes, and vibrant color palette help convey their mission to develop destinations that maximize value for everyone they reach.
Work: Identity, Design, Art Direction, Website
©2020 Leia Perkins