For over two decades, Mack-Cali has evolved into New Jersey’s leading name in both commercial and residential development. This, combined with an updated mission and strategy focused around place-making, has spurred the need for an online presence better aligned with Mack-Cali’s new vision.

The new brand system is driven by Mack-Cali’s persistent goal to strive for excellence and transcend expectations in every way. A confident voice, bold graphic shapes, and vibrant color palette help convey their mission to develop destinations that maximize value for everyone they reach.

Work: Identity, Design, Art Direction, Website
Studio: REA

REA_Mack-Cali_Logo
Mack-Cali_Logo2
Mack-Cali_Logo3
REA_Mack-Cali_Business-Card
REA_Mack-Cali_Notebook
REA_Mack-Cali_Mobile
REA_Mack-Cali_Gold-Coast1
REA_Mack-Cali_Gold-Coast3
REA_Mack-Cali_Gold-Coast2
REA_MC_Market-Slider_R3
REA_Mack-Cali_Office1
REA_Mack-Cali_Office2
REA_Mack-Cali_Office3
REA_Mack-Cali_Brand-Guidelines
REA_Mack-Cali_Ad
REA_Mack-Cali_Short-Hills@2x-min
REA_Mack-Cali_Hoarding3@2x-min
REA_Mack-Cali_Hoarding2@2x-min
REA_Mack-Cali_Hoarding4@2x-min
REA_Mack-Cali_Hoarding5@2x-min
REA_Mack-Cali_Language1
REA_Mack-Cali_Language2
REA_Mack-Cali_Language3
REA_Mack-Cali_Language4
REA_Mack-Cali_Subway-Ad
REA_Mack-Cali_Hoarding-1@2x-min_low-1
REA_Mack-Cali_Pins
REA_Mack-Cali_Lanyard
‹ Candid
› Marin Architects
leiaperkins9@gmail.com

©2020 Leia Perkins