The average American eats 100 bowls of cereal a year (this even includes people who don’t eat a single bowl!), and kids are one of the largest consumers. Yet almost every version in the aisle is stuck in that old paradigm of grains and sugar.

Magic Spoon experimented for over a year to create a cereal inspired by the flavors and nostalgia of Saturday-morning-cartoon cereal but upgraded for a 21st-century consumer. A guilt-free treat that tastes like you remember and you can eat at any time of day.

Work: Identity, CRM communications, Systems Design, Design Direction, Growth Marketing, Social Content
Client: Magic Spoon

Remember the carefree days of childhood, when you didn't have to worry about empty carbs and sugar crashes? Well, now you can have your cereal and eat it too.

©2020 Leia Perkins